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5 Ağustos 2011 Cuma

Delta increases share by squeezing online travel agencies and metasearch

Delta.com is making strides in increasing its share of ticket sales as the airline’s tough-guy approach with online travel agencies and metasearch engines seems to be working.


In fact, officials say that during the second quarter, which ended June 30, Delta.com’s share of ticket sales climbed 4 percentage points to 37% of all Delta tickets sold.


How did this happen?


Since last last year Delta has terminated its relationships with 21 online travel agencies and has barred other online travel agencies from showing Delta flights in metasearch engines such as Kayak, Bing Travel and Hipmunk.


Those 21 online travel agencies on Delta’s hit-list included CheapAir, CheapOair, Vegas.com, AirGorilla, Globester, BookIt.com and OneTravel.


Expedia, Priceline, Travelocity and Orbitz continue to sell Delta’s flights.


But, the changes mean if you see a Delta flight in a travel metasearch engine, the link will be to Delta.com and not to an OTA.


deltakayak


And, Delta also barred OTAs from showing interline flights under the Delta brand.


Delta, of course, also invested in and overhauled Delta.com to make it easier to use, officials say.


“And our strategy really is to control our content, both with respect to combinability [interlining] and scheduled display criteria, so that we make certain that our schedules are accurately displayed and there’s no combinability,” CEO Richard Anderson said during the airline’s second quarter earnings call July 27.


“And utlimately, if our fair rules are followed and our display and content rules are followed by OTAs, then the only question is their fees have got to be similar to what it would cost us to distribute on Delta.com,” Anderson added.


In the context of the website improvements, Anderson also mentioned a direct-connect agreement the airline has with Farelogix to enhance distribution to travel agencies and corporations.


In connection with that agreement, Delta is expected to re-introduce a travel agency portal.




Tnooz

Jetstar and Qantas edge closer – Top Australia travel websites, July 30 2011

Jetstar has closed the gap on market leader Qantas to just 2.5%, as well as pulling ahead of third placed Virgin Australia.


The three brands have a massive 61% share of the airline category between them, with AirAsia and Emirates in fourth and fifth place taking just 5% and 3% respectively.


sydney site data


Most popular travel websites in Australia for the week ending July 30 2011:


Agency









































RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au12.86%1
2Expedia Australiawww.expedia.com.au10.75%2
3Flight Centrewww.flightcentre.com.au9.59%3
4Lastminute.com.auwww.lastminute.com.au4.94%4
5Best Flightswww.bestflights.com.au3.47%5
6Jetabroadwww.jetabroad.com2.81%6
7ZUJI Australiawww.zuji.com2.49%7
8Airfares Flights Australiawww.airfaresflights.com.au2.19%8
9EscapeTravelwww.escapetravel.com.au1.76%-
10travel.com.auwww.travel.com.au1.72%-


Destinations and Accommodation









































RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com6.68%1
2TripAdvisorwww.tripadvisor.com5.41%2
3Booking.comwww.booking.com3.73%3
4Stayzwww.stayz.com.au2.76%4
5TripAdvisor - Australiawww.tripadvisor.com.au2.23%6
6Hotels.comwww.hotels.com1.72%7
7Totaltravel.comwww.totaltravel.com1.66%5
8HotelClubwww.hotelclub.com1.44%8
9Agoda Australiawww.agoda.com.au1.27%10
10Adrenalinwww.adrenalin.com.au1.19%-


Airlines









































RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantaswww.qantas.com.au23.26%1
2Jetstarwww.jetstar.com20.71%2
3Virgin Australiawww.virginaustralia.com17.27%3
4AirAsiawww.airasia.com5.04%4
5Emirateswww.emirates.com3.29%5
6Tiger Airwayswww.tigerairways.com2.72%6
7Singapore Airlineswww.singaporeair.com2.54%7
8Malaysia Airlineswww.malaysiaairlines.com2.31%8
9Air New Zealandwww.airnz.co.nz1.55%10
10Air New Zealand - Australiawww.airnz.com.au1.53%9


Search Terms









































RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.65%0.07%99.93%1
2jetstar1.31%0.79%99.21%2
3qantas0.91%11.48%88.52%3
4webjet0.85%0.12%99.88%4
5virgin blue0.72%51.13%48.87%5
6maps0.64%0.04%99.96%6
7flight centre0.56%59.02%40.98%7
8wotif0.53%0.34%99.66%8
9metlink0.44%0.05%99.95%9
10whereis0.37%0.00%100.00%10


NB: Data courtesy of Experian Hitwise




Tnooz

4 Ağustos 2011 Perşembe

Traxo integrates TripIt — Is the travel industry crazy?

Itinerary management service Traxo has just integrated itinerary management service TripIt.


Huh?


Would this be like Expedia integrating Priceline?


Not exactly.


In addition to its itinerary management service, Traxo recently launched the Traxo Travel Score, which enables travelers to win perks based on the extent of their past trips.


So Andres Fabris, Traxo cofounder and CEO, says the company tapped into the TripIt API to access data about Traxo users’ past trips recorded by TripIt to ensure they get proper credit to build their Traxo travel scores.


traxotripit


Fabris says Traxo users requested that Traxo access their TripIt data to boost their scores.


Traxo also integrated Foursquare and Gowalla to help build Traxo users’ travel scores, Fabris says.


He says Traxo plans on accessing TripIt, Foursquare and Gowalla data about Traxo users’ past trips and then periodically will get select refreshes to help ensure that Traxo users’ roster of trips are kept as current as possible.


Fabris notes that it is advantageous for Traxo to tap into data from competitor TripIt, which Traxo referred to as a “leading trip information provider” in an email to customers, because TripIt has a “long tail of providers,” touching travel segments such as cruise, rail and boutique hotels, which Traxo doesn’t cover.


TripIt has a much larger footprint with supppliers than Traxo, Fabris concedes.


Traxo and TripIt have somewhat different ways of gathering users’ trip information to build their itineraries.


TripIt users often email their confirmations to TripIt and Traxo scrapes users’ accounts on supplier sites to gather the data.


Fabris doesn’t express any acute concern about Traxo mining data from its much larger rival, TripIt, which has 3 million customers and is growing.


Fabris paints Traxo as more leisure- and social-oriented than TripIt or, as he puts it, an iPhone to TripIt’s more business-travel-oriented Blackberry.


TripIt, of course, has iPhone and iPad apps, 1 million mobile customers (not all of whom are on Blackberrys) and might disagree with Fabris’s assessment of the two companies’ differentiation.


Another aspect of the TripIt, Gowalla and Foursquare integration is that Traxo users will be getting a much richer accounting of their past itineraries as they now will be filled in with check-ins at restaurants and activities etc.


Calling this aspect of Traxo’s service “unique,” Fabris says the integration means Traxo users’ itineraries will includes flights, hotel stays, car rentals, cruises, and rail excursions, as well as check-ins.


All is possible when a competitor integrates a competitor”s magical API.




Tnooz

Traxo integrates TripIt — Is the travel industry crazy?

Itinerary management service Traxo has just integrated itinerary management service TripIt.


Huh?


Would this be like Expedia integrating Priceline?


Not exactly.


In addition to its itinerary management service, Traxo recently launched the Traxo Travel Score, which enables travelers to win perks based on the extent of their past trips.


So Andres Fabris, Traxo cofounder and CEO, says the company tapped into the TripIt API to access data about Traxo users’ past trips recorded by TripIt to ensure they get proper credit to build their Traxo travel scores.


traxotripit


Fabris says Traxo users requested that Traxo access their TripIt data to boost their scores.


Traxo also integrated Foursquare and Gowalla to help build Traxo users’ travel scores, Fabris says.


He says Traxo plans on accessing TripIt, Foursquare and Gowalla data about Traxo users’ past trips and then periodically will get select refreshes to help ensure that Traxo users’ roster of trips are kept as current as possible.


Fabris notes that it is advantageous for Traxo to tap into data from competitor TripIt, which Traxo referred to as a “leading trip information provider” in an email to customers, because TripIt has a “long tail of providers,” touching travel segments such as cruise, rail and boutique hotels, which Traxo doesn’t cover.


TripIt has a much larger footprint with supppliers than Traxo, Fabris concedes.


Traxo and TripIt have somewhat different ways of gathering users’ trip information to build their itineraries.


TripIt users often email their confirmations to TripIt and Traxo scrapes users’ accounts on supplier sites to gather the data.


Fabris doesn’t express any acute concern about Traxo mining data from its much larger rival, TripIt, which has 3 million customers and is growing.


Fabris paints Traxo as more leisure- and social-oriented than TripIt or, as he puts it, an iPhone to TripIt’s more business-travel-oriented Blackberry.


TripIt, of course, has iPhone and iPad apps, 1 million mobile customers (not all of whom are on Blackberrys) and might disagree with Fabris’s assessment of the two companies’ differentiation.


Another aspect of the TripIt, Gowalla and Foursquare integration is that Traxo users will be getting a much richer accounting of their past itineraries as they now will be filled in with check-ins at restaurants and activities etc.


Calling this aspect of Traxo’s service “unique,” Fabris says the integration means Traxo users’ itineraries will includes flights, hotel stays, car rentals, cruises, and rail excursions, as well as check-ins.


All is possible when a competitor integrates a competitor”s magical API.




Tnooz

Traxo integrates TripIt — Is the travel industry crazy?

Itinerary management service Traxo has just integrated itinerary management service TripIt.


Huh?


Would this be like Expedia integrating Priceline?


Not exactly.


In addition to its itinerary management service, Traxo recently launched the Traxo Travel Score, which enables travelers to win perks based on the extent of their past trips.


So Andres Fabris, Traxo cofounder and CEO, says the company tapped into the TripIt API to access data about Traxo users’ past trips recorded by TripIt to ensure they get proper credit to build their Traxo travel scores.


traxotripit


Fabris says Traxo users requested that Traxo access their TripIt data to boost their scores.


Traxo also integrated Foursquare and Gowalla to help build Traxo users’ travel scores, Fabris says.


He says Traxo plans on accessing TripIt, Foursquare and Gowalla data about Traxo users’ past trips and then periodically will get select refreshes to help ensure that Traxo users’ roster of trips are kept as current as possible.


Fabris notes that it is advantageous for Traxo to tap into data from competitor TripIt, which Traxo referred to as a “leading trip information provider” in an email to customers, because TripIt has a “long tail of providers,” touching travel segments such as cruise, rail and boutique hotels, which Traxo doesn’t cover.


TripIt has a much larger footprint with supppliers than Traxo, Fabris concedes.


Traxo and TripIt have somewhat different ways of gathering users’ trip information to build their itineraries.


TripIt users often email their confirmations to TripIt and Traxo scrapes users’ accounts on supplier sites to gather the data.


Fabris doesn’t express any acute concern about Traxo mining data from its much larger rival, TripIt, which has 3 million customers and is growing.


Fabris paints Traxo as more leisure- and social-oriented than TripIt or, as he puts it, an iPhone to TripIt’s more business-travel-oriented Blackberry.


TripIt, of course, has iPhone and iPad apps, 1 million mobile customers (not all of whom are on Blackberrys) and might disagree with Fabris’s assessment of the two companies’ differentiation.


Another aspect of the TripIt, Gowalla and Foursquare integration is that Traxo users will be getting a much richer accounting of their past itineraries as they now will be filled in with check-ins at restaurants and activities etc.


Calling this aspect of Traxo’s service “unique,” Fabris says the integration means Traxo users’ itineraries will includes flights, hotel stays, car rentals, cruises, and rail excursions, as well as check-ins.


All is possible when a competitor integrates a competitor”s magical API.




Tnooz

Reality bites – Airbnb told to register as seller of travel

Is Airbnb merely a “neutral venue” enabling users to arrange stays with one another?


That’s the picture that Airbnb paints of itself, as apartment/condo/vacation rental owners or renters use the website and its tools to offer their rooms for a night or two or three to travelers.


But authorities in the state of Iowa in the US disagree, and attorneys at its Secretary of State’s office plan to send a letter to Airbnb advising the company that it should register for the state’s seller of travel law.


The Iowa law “requires persons who market travel promotions in Iowa to register with the Secretary of State and post a $ 10,000 bond or alternative form of financial security, such as a letter of credit.”


The registration fee is $ 15 — well within Airbnb’s means considering its latest $ 112 million funding round — but if a court ever found that Airbnb failed to register and violated the Consumer Fraud Act, then Airbnb or any other company in similar straits could “be liable for a civil penalty of not less than three times the sum so received, as may be determined by the court…”


Failure to register 30 days after the fee is due is a “serious misdemeanor,” the law says.


Erin Rapp, a spokeswoman for the Iowa Secretary of State’s office, says attorneys reviewed how Airbnb operates. “We believe they are subject to the travel law if they transact business with Iowans,” she says.


Airbnb clearly lists Iowa properties and does business with state residents.


airbnbiowa


Several US states have seller of travel laws requiring registration, but the definitions of who must register vary widely.


For example, while Iowa believes Airbnb must register, authorities in California and Florida say Airbnb does not appear to fall within their requirements.


The California Attorney General’s office indicated that it doesn’t appear that Airbnb is a seller of travel as defined by California law and it is not registered.


The California law only applies to companies which arrange or advertise flights, sea transportation [ie. cruises or ferries], and/or ground transportation.


Airbnb doesn’t appear to provide or help arrange these kinds of services.


Al Anolik, a travel attorney in California, cautions that Airbnb would become subject to California registration if it expands into flights, ground or sea transportation or, arguably more likely, even if just decides to run advertisements for those services online or in newsletters.


He notes that a major supermarket chain had to register in California when it began offering coupons for flights.


Companies failing to register when they are required to do so in California are subject to civil and criminal penalties and “cease and desist” orders, Anolik says.


And, authorities in Florida say it does not appear that Airbnb would be required to register as a travel seller in that state because it doesn’t sell vacation packages.


Many of the states with registration laws gear them toward travel agencies, but Airbnb describes itself instead as a “neutral venue.”


“Our site is an online venue through which users find and learn about each other. Our site is merely a venue for users to learn about one another and, if they wish, arrange stays with one another. We are not involved in the actual face-to-face contact between users. As a result, we have no control over the conduct of users or the truth or accuracy of the information that users post on the site.”



But, unlike vacation rental giant  HomeAway, which gets most of its revenue from listing fees, Airbnb lists properties for “free”. However, Airbnb gets a cut of each rental transaction and collects service fees.


Do these fees resemble travel agency commissions?


Airbnb collects guests’ credit card information, holds 100% of the funds for guest stays until 24 to 48 hours after check-in, remits the funds to the host, and deducts 3% as its service fee for processing the guest’s reservation, according to its website. It also gets extra fees for additional, optional services, Airbnb says.


Airbnb, with its disruptive “person to person” marketplace, has been much in the news of late because of two reported incidents in which hosts’ homes were trashed by guests.


The company has been battered in social media and is introducing  a $ 50,000 Airbnb Guarantee for property damage in the event of vandalism.


In the interim, Airbnb says it currently processes damage claims from hosts and deducts payments to cover the losses from guests’ credit cards on file.


So Airbnb, some might argue, is going beyond being the mere provider of a marketplace. It processes credit card transactions, holds the funds until after check-in, deducts service fees and handles damage claims.


And, with new business models emerging for person-to-person commerce  – if that is indeed what it is — laws in US states and in other countries inevitably will evolve, as well, to regulate such practices.


In addition to seller of travel laws, some jurisdictions such as New York, outlaw vacation rentals of less than 30 days and this seemingly could be another legal obstacle to Airbnb’s business model.


Paris, too, is apparently cracking down on short-term apartment rentals.


And, what about the issue of subletting?


Many apartment leases ban subletting so how can renters list properties they don’t own on Airbnb?


Mark Pestronk, a travel attorney in Washington, DC, says website disclaimers could buffet Airbnb from liability claims on several fronts.


“The website terms and conditions could well disclaim all liability for damage to the apartment, as well as for the  apartment’s true owner’s decision not to allow a tenant to sublease or swap,” Pestronk says. “That would take care of Airbnb’s liability to the owner.”


Pestronk also thinks Airbnb would be immune to claims that it doesn’t adequately investigate hosts and guests.


“I know of no law or case imposing liability for failure to investigate the bona fides of a website user,” Pestronk says.


Clearly, Airbnb and other person-to-person providers of vacation home and even car rentals, could have a disruptive impact in the marketplace.


And, in the years to come, they could be a disruptive force in various countries’ regulatory rules of engagement, as well.


NB: Airbnb didn’t immediately respond to questions about the Iowa seller of travel law, other legal issues and an earlier request about its new guarantee system.




Tnooz