I like this campaign even though it will never reach it’s target audience.
The first braille informative publication of El País. A monthly edition that brings closer the information to all uruguayans.
Agency: Punto Ogilvy, Uruguay
Executive Director: Vartán Chakiyian
Creative Director: Juan Marindia
Art Director: Gustavo Etchandy
Copywriters: Juan Marindia, Leo Delfino
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